Advertising Coordiniator (PUBLIC AFFAIRS OFFICER II)

Company: State of Maryland
Location: Baltimore
Posted on: November 8, 2024

Job Description:

Introduction
The Maryland Lottery and Gaming Control Agency (MLGCA) serves as one of the largest revenue sources for the State of Maryland, supporting important state programs and services including education, public health and safety, human resources, and the environment. In addition to generating revenue from the sale of lottery products, the MLGCA is also responsible for the oversight of the state's casino gaming program, providing direction and guidance to its casino partners on financial, security, regulatory, and licensing procedures for the facilities. The Agency also regulates Sports Wagering, Daily Fantasy Sports, and Electronic Bingo, as well as Instant Ticket Lottery Machines, which are located at almost 90 Veteran's posts. Gaming in Maryland is a dynamic and growing business that operates around the clock, 365 days of the year.
GRADE: 15
LOCATION OF POSITION: Montgomery Park Business Center1800 Washington Boulevard, Ste. 330Baltimore, Maryland 21230
Main Purpose of Job
Provide support for members of the Creative Services department in the development and implementation of Lottery advertising programs. Key responsibilities include administrating the Lottery's retailer point-of-sale (POS) program and assisting in the recording, tracking, and reconciliation of the Lottery's advertising budget and processing of all estimates/authorizations and invoices. Additionally, the position will have the opportunity to participate in other traditional, digital, social and sponsorship initiatives.
POSITION DUTIES

• Assists with the development, procurement, and production of Lottery point-of-sale and other graphic materials for new product launches and promotions. Develops an annual POS/graphics calendar with production and delivery schedules, coordinates comments and approvals from key department managers, and acts as liaison with the Lottery's advertising agency, Sales department managers, and the Procurement department.
  
• Acts as billing administrator for Creative Services department, with duties to include, but not be limited to: review, record and track billing documentation (estimates, authorizations, approvals, invoices, and reconciliations) used by the Sr. Advertising Manager and Director of Creative Services to manage the Lottery's advertising budget and monitor committed funds on a real-time basis. Maintains detailed records in various databases and extensive paper files. Reconciles department spending with advertising agency contractor records and internal sources (FMIS, Procurement records, etc.) on a monthly basis. Compiles and reconciles year-end encumbrances and accruals and initiates various procurements for the department.
  
• Designs various materials like retail flyers, reports, dashboards, utilizing desktop publishing software (i.e., InDesign, Illustrator, Photoshop, etc.). Includes some copy writing and design/layout work. Compiles and prepares PowerPoint presentations for department managers to utilize at various Agency meetings. Acts as the liaison for Creative Services for external retailer graphic and logo requests. Includes monitoring requests from retailers, requesting any materials from agency or internal sources, and requesting proofs for approval.
  
• Assists Creative Services Department with promotion and sponsorship fulfillment by tracking and administering various deliverables (i.e., promotional items, scratch-off tickets). Requires communication/coordination with several external organizations and internal departments.
  
• Provides general support to Creative Services department managers in the development and implementation of various marketing campaigns including chain specific activities, social media promotions, content creation, etc. Cross trains with the Lottery's Digital Manager to make updates to the Lottery's website on an as-needed basis.
  
  MINIMUM QUALIFICATIONS
  Experience: Seven years of experience in public information, public relations, journalism, or other related experience in publicity or promotional work.
  Notes:
  
  
• Candidates may substitute the possession of a Bachelor's degree from an accredited college or university with at least 30 semester credit hours in one or more of the following subjects: English, journalism, public relations, writing, or other similar and related areas of study and three years of experience in public information, public relations, journalism, or other related experience in publicity or promotional work for the required experience.
  
• Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer in public affairs specialist classification or public affairs specialty codes in the information and arts field of work on a year-for-year basis for the required experience.
  
  DESIRED OR PREFERRED QUALIFICATIONS
  Preferred Qualifications:
  
  
• Experience working with production specifications, printers, creative designers, etc. to develop and implement point of sale materials (posters, signs, decals, etc.) for display at retail and/or digitally.
  
• Experience with desktop publishing programs such as InDesign, Illustrator, Photoshop, etc.
  
• Administrative experience tracking and processing billing documents (i.e., estimates, invoices, reconciliations, budget trackers, etc.).
  
• Detail-oriented and experience with Excel. Possess the ability to organize, process and reconcile multiple billing documents such as estimates, invoices, and budgets.
  
  LICENSES, REGISTRATIONS AND CERTIFICATIONS
  Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.
  SELECTION PROCESS
  Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after this date. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the eligible (employment) list for at least one year.
  EXAMINATION PROCESS
  The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.
  BENEFITS
  STATE OF MARYLAND BENEFITS
  FURTHER INSTRUCTIONS
  Please make sure that you provide sufficient information on your application to show that you meet the qualifications of this recruitment. Resumes will not be accepted in lieu of completing an application. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after this date. Applicants will be rated based on their description of job duties and responsibilities. Applicants should be thorough in completing this requirement. The online application process is strongly advised. If the online process is not available to you, you may complete and submit a paper application or direct any questions to:
  Maryland Lottery Human Resources1800 Washington Blvd., Ste. 330Baltimore, MD 21230marcus.staten2@maryland.gov
  TTY Users: call via Maryland Relay
  As an equal opportunity employer, Maryland is committed to recruiting, retaining, and promoting employees who are reflective of the State's diversity. People with disabilities and bilingual candidates are encouraged to apply. We Thank our Veterans for their service to our country.
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