Marketing Campaign Manager Washington, DC Metropolitan Area

Company: Tbwa Chiat/Day Inc
Location: Washington
Posted on: October 31, 2024

Job Description:

Resonate is seeking a creative, analytical, and results-driven professional to lead the planning, execution, and measurement of high-impact marketing campaigns for our agency market. You'll be part of a dynamic team at the forefront of AI-powered consumer data and intelligence, redefining how businesses understand and engage with their audiences. If you're passionate about driving powerful marketing results through innovative strategies, we'd love to connect with you!Key Responsibilities:

• Lead the development and execution of day-to-day marketing funnel initiatives and high-level strategies for the agency market.
• Develop and coordinate persona-based content to guide B2B buyers through their decision-making journey.
• Build, manage, and execute B2B marketing campaigns that generate top-of-funnel leads, nurture leads through the funnel, and drive pipeline growth and revenue.
• Utilize a range of marketing tactics, including industry events, content marketing, email campaigns, webinars, sponsorships, and advertising.
• Collaborate closely with internal teams-content, design, sales, and operations-to create, test, and implement new campaign concepts.
• Leverage data to target specific customer segments, analyze campaign performance, and make data-driven recommendations for optimization.
• Prepare and present campaign performance reports, clearly demonstrating ROI and key takeaways.
• Stay ahead of marketing trends and best practices to continuously improve campaign effectiveness and explore new opportunities.Required Skills:
  • Proactive, self-motivated work ethic with a natural bias toward problem solving.
  • Analytical yet creative mindset, capable of assessing performance drivers and interpreting data to recommend creative strategy to optimize results.
  • Knowledge of current marketing trends and industry best practices.
  • Exceptional organizational skills with a meticulous attention to detail.
  • Proven success in developing, executing, and measuring marketing tactics that meet KPIs, including lead generation, pipeline growth, and revenue.
  • Solid communication skills with the ability to articulate strategic recommendations and rationale effectively.
  • Confident in pitching, advocating for, and defending new ideas and strategies.
  • Ability to build relationships and align with cross-functional teams and internal/external stakeholders.
  • Solid project management skills, capable of overseeing multiple campaigns simultaneously.
  • Ability to navigate ambiguity while maintaining focus on clearly defined goals.
  • Ability to perform well under pressure and adapt quickly in a fast-paced environment.Education and Experience Requirements:
    • Bachelor's degree in communications, marketing, or a related field preferred.
    • 3+ years of experience in communications, marketing, or related areas.
    • Experience with planning and supporting marketing events.
    • Experience running B2B marketing campaigns, with a solid understanding of the entire customer lifecycle.
    • Proficiency in Microsoft Office, particularly Excel, with experience using pivot tables and advanced functions for data analysis.
    • Experience with Asana or similar project management platforms.
    • Familiarity with Pardot or similar email marketing tools.
    • Experience with Pathfactory and Google Analytics is a plus.
    • In-house experience at an agency is a strong plus.Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.Location:At Resonate, we're proud to offer a flexible work environment that combines the best of both worlds. Our team is made up of talented individuals who collaborate seamlessly across physical locations, thanks to our innovative hybrid and remote work policies. Whether you're working from home or from one of our state-of-the-art offices, you'll have access to the tools and resources you need to succeed.Resonate is headquartered in Reston, VA with offices in New York City, and Washington, D.C. Be a part of the team that changes the industry!
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